Last updated: 30 June 2026
1. Who we are and what Sponsorly is
1.1 These Terms of Service (the “Terms”) are a binding agreement between you and Sponsorly (“Sponsorly”, “we”, “us”, “our”), operator of the website at sponsorly.com and the Sponsorly mobile applications (together, the “Platform”). By creating an account, accessing or using the Platform you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Platform.
1.2 Sponsorly is a technology platform and a neutral venue that helps brands and content creators discover one another, communicate, agree commercial terms, schedule deliverables and process payment for sponsorships. Sponsorly is an aid to booking and communication only.
1.3 Sponsorly is not a party to any agreement between a brand and a creator. We are not an agency, talent manager, broker, employer, joint venturer, advertiser, publisher or the agent of any user. We do not author, control, approve, endorse or guarantee any campaign, deliverable, post, product or service. The contract for any sponsorship is solely between the brand and the creator.
1.4 You must be at least 18 years old (or the age of majority where you live) and able to form a binding contract to use the Platform.
2. The relationship between brands and creators
2.1 Each deal arranged through the Platform is a direct, independent agreement between the brand and the creator. You are solely responsible for deciding whether to enter into a deal and on what terms (scope, exclusivity, usage rights, licensing, timelines, revisions, cancellation and refund terms, and any other commercial terms).
2.2 You are responsible for putting in place your own contract covering your deal. Sponsorly may provide optional fields, tools, reminders, templates or message threads to help you record what you have agreed, but these are conveniences only, are not legal advice, and do not replace a contract between you and your counterparty. Where appropriate you should exchange and sign your own written agreement before work begins. You are responsible for complying with all applicable advertising, disclosure, consumer-protection, intellectual-property and platform rules (including, for example, FTC, ASA and the rules of YouTube, Instagram, TikTok and any other channel on which content is published), including clearly disclosing paid partnerships.
2.3 Each user is an independent contractor. Nothing on the Platform creates an employment, agency, partnership or fiduciary relationship between any users, or between any user and Sponsorly.
2.4 Scheduling and go-live dates. For each deliverable, the brand and creator agree a go-live date through the Platform. Either party may propose a change to a go-live date; a proposed change takes effect only when the other party confirms it, and until then the most recently agreed date applies.
2.5 Content approval and deemed approval. Where a deal includes a review step, the creator submits content for the brand’s approval and the brand may either approve it or request changes. The brand is expected to review promptly. If the brand does not approve or request changes by the agreed go-live date for a deliverable, that content is deemed approved, and the creator is entitled to publish it and to be paid for it as if the brand had approved it. Deemed approval protects creators from a brand withholding a response; it does not transfer responsibility for the content, which remains with the creator. The parties may agree a limited number of revision rounds; absent agreement, the brand is entitled to a reasonable number of revision rounds (by default, up to two), change requests should be reasonable, specific and made before the go-live date, and further changes may be treated as a new request.
2.6 Missed go-live by the creator. If a creator does not deliver a deliverable by the agreed go-live date and no change to that date has been mutually confirmed, the brand may cancel that deliverable (or the deal) without further obligation for the undelivered deliverable, and any card authorisation placed for it is released, or any amount prepaid for it is refundable to the brand by the creator. The Platform may notify both parties when a go-live date passes without delivery.
2.7 Cancellation and kill fees. Before a deliverable’s payment authorisation is taken (or before any upfront payment is made), either party may cancel a not-yet-started deliverable without charge. Once content for a deliverable has been approved (including by deemed approval under 2.5) or delivered, the creator is entitled to payment for that deliverable. Brands and creators remain free to agree their own cancellation, kill-fee or refund terms for a deal; those terms govern as between the parties, and Sponsorly is not responsible for setting, calculating or enforcing them.
2.8 Usage rights. Unless the brand and creator agree otherwise in writing, the creator permits the brand to use the approved content only for the brand’s own promotional purposes for the specific campaign, and any broader, longer or paid-media use (including boosting, whitelisting, or re-use beyond the campaign) must be separately agreed and, where applicable, separately paid for. Intellectual property in content created by a creator remains the creator’s except to the extent expressly licensed or assigned by agreement between the parties.
2.9 Keeping content live. Unless the parties agree otherwise, published paid content must remain live and unaltered for the period agreed for the campaign, and if no period is agreed, for at least twelve (12) months from publication. Removing or materially altering paid content before the end of that period without the brand’s consent is a breach of the deal by the creator - except where removal is required by law, by the publishing platform, or to correct a legal, safety or disclosure issue.
2.10 Brand materials and confidentiality. Briefs, talking points, assets, codes, pricing and other materials a brand shares for a deal (“Brand Materials”) are provided only to perform that deal, are the brand’s confidential information, and must not be used for any other purpose or disclosed. A creator must not publish, reproduce or distribute any draft, asset or Brand Material the brand has asked to be kept private, and must not post content the brand has not approved (subject to the deemed-approval rule in 2.5).
2.11 Changes to an agreed deal. Once a deal is accepted, neither party may unilaterally change the agreed scope, deliverables, dates, usage or price. A proposed change takes effect only when the other party confirms it through the Platform; until then, the previously agreed terms apply. The Platform notifies both parties of proposed and confirmed changes.
3. Payments - how money moves
3.1 Payments are processed by our third-party payment provider, Stripe, including through Stripe Connect. By using the payment features you also agree to the Stripe Connected Account Agreement and the Stripe Services Agreement. You authorise Sponsorly and Stripe to process payments, fees and (where applicable) refunds in accordance with these Terms and what you have agreed with your counterparty.
3.2 Sponsorly does not hold, escrow, control or take title to the deal amount (the “Principal”). When a brand pays for a deal, the charge is made directly to the creator’s connected payment account, and the Principal settles to the creator. The Principal does not pass through, and is never held by, Sponsorly or any Sponsorly bank account. References in the app to a payment being “secured”, “held” or “authorised” mean a card authorisation or hold placed by the brand’s bank on the brand’s own payment method - not funds held by Sponsorly.
3.3 Our fee. Sponsorly charges a service fee for use of the Platform (the “Service Fee”), calculated as a percentage of the deal amount and shown to you before you confirm. The brand additionally funds the applicable payment-processing fees charged by Stripe. The creator receives the agreed deal amount; Sponsorly receives only its Service Fee; the payment processor receives its processing fee. Sponsorly’s revenue is limited to the Service Fee.
3.4 Payment options. Brands and creators may agree to pay on delivery (with a per-deliverable card authorisation placed by the brand’s bank ahead of each go-live and captured when that deliverable is delivered), to pay the full amount up front, or to pay on invoice terms (e.g. NET 30/60). A brand may elect to pay the full deal amount up front at any time before a deliverable’s authorisation is taken. Where parties choose to settle off-platform, only Sponsorly’s Service Fee is processed through the Platform and the parties are solely responsible for the underlying payment between them.
3.5 Counterparty risk - non-payment and non-delivery. The Platform provides tools (such as card authorisations ahead of go-live, content approval steps, delivery confirmation and reminders) that are designed to reduce, but cannot eliminate, the risk that a brand fails to pay or a creator fails to deliver. Sponsorly is not responsible or liable for, and does not guarantee, any user’s performance, including any brand’s payment of any amount or any creator’s delivery, timing, quality, originality, performance or results of any content or product. Any failure to pay or to deliver, and any resulting loss, is a matter between the brand and the creator. We may, but are not obliged to, provide tools to help you resolve a dispute; we are not an arbiter of, and accept no liability for, disputes between users.
3.6 Refunds, chargebacks and disputes. Refunds (if any) are governed by what the brand and creator agreed and by the payment processor’s rules. Because the Principal settles to the creator, any refund of the Principal is the creator’s responsibility; Sponsorly’s Service Fee is non-refundable except where required by law or expressly stated. You are responsible for responding to card disputes and chargebacks relating to your deals. Sponsorly may suspend or recover amounts and may charge back fees where a dispute, reversal or fraud occurs.
3.7 Payments are for real-world services, not in-app purchases. All amounts processed through the Platform are payment for professional advertising and content-creation services (and, where applicable, related physical products) supplied by one independent business - the creator - to another - the brand - together with Sponsorly’s Service Fee for facilitating that transaction. They are not payment for digital content, functionality, subscriptions or services consumed within the Sponsorly application. Payments are processed by Stripe and, consistent with the Apple App Store Review Guidelines (including the exclusions for physical goods and services and for person-to-person and business-to-business services), are not processed through Apple’s in-app purchase system. Apple is not a party to, and receives no commission on, any deal or Service Fee.
4. Taxes
4.1 You are responsible for your own taxes. Each user is solely responsible for determining, collecting, reporting and remitting all taxes arising from their use of the Platform and from any deal, including income tax, self-employment tax, sales tax, use tax, GST and VAT on the goods, services or content they supply, and for any withholding, information-reporting or registration obligations (for example, US Forms 1099/W-9/W-8 or VAT registration and invoicing).
4.2 Sponsorly is responsible only for tax on its own Service Fee. Sponsorly accounts for VAT and other taxes only on the Service Fee it charges. Sponsorly is not the supplier, seller or merchant of record for the underlying advertising, content or products exchanged between a brand and a creator, and does not collect or remit tax on the Principal. Amounts shown may be exclusive of taxes that you are required to charge or pay. You agree to provide any tax information or documentation we or our payment provider reasonably require, and you are responsible for the accuracy of that information.
5. Your account and acceptable use
5.1 You are responsible for the accuracy of the information you provide, for keeping your credentials secure, and for all activity under your account and any team members you invite. You must promptly update information that becomes inaccurate.
5.2 You must not use the Platform to: violate any law or third-party right (including intellectual-property, privacy or publicity rights); post or transmit content that is unlawful, defamatory, hateful, harassing, obscene, sexually explicit, exploitative of minors, or otherwise objectionable; impersonate any person or misrepresent your identity, audience, metrics or affiliation; engage in fraud, fake engagement, money-laundering or circumvention of fees; distribute malware or interfere with the Platform; scrape, harvest or use automated means to access the Platform; or use the Platform other than for legitimate brand–creator sponsorship activity.
5.3 Zero tolerance for objectionable content and abusive users. There is no tolerance for objectionable content or abusive behaviour. The Platform provides tools to report content or users and to block users; reports are reviewed and we aim to act on valid reports of objectionable content (including ejecting offending users) within 24 hours. We may remove content, and suspend or terminate accounts, that we reasonably believe breach these Terms.
5.4 User content. You retain ownership of content you submit (profiles, messages, briefs, media). You grant Sponsorly a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, display and transmit that content for the purpose of operating, securing and improving the Platform and delivering it to your counterparties. You are responsible for the content you submit and for having the rights to submit it.
5.5 Publicity and showcasing. Your public profile is public by design. You grant Sponsorly a worldwide, non-exclusive, royalty-free licence to display and feature your public profile information - including your name or brand name, username, avatar or logo, public bio, public schedule and upcoming-slot listings, and aggregate activity (such as deals completed) - on the Platform, on the Sponsorly website, and in Sponsorly’s marketing and promotional materials (for example the homepage, showcases, social media, press and demo materials), including identifying that a brand or creator uses Sponsorly. This does not extend to private messages, private deal terms or amounts, unapproved drafts, or Brand Materials, and it does not imply your endorsement of Sponsorly beyond the fact of use. You can ask us to stop featuring you in promotional materials at any time by emailing hello@sponsorly.com, and we will do so within a reasonable period for new materials.
6. Verification, discovery data and third-party platforms
6.1 Sponsorly may display public information about creators and brands (including channel and audience metrics) gathered from third-party platforms and public sources. We do not warrant the accuracy, completeness or timeliness of such information, and you should independently verify anything you rely on.
6.2 Where you connect a third-party account (for example YouTube via the YouTube API Services, or Gmail), you authorise us to access and use data from that account as described in our Privacy Policy, and your use remains subject to that third party’s terms (including the Google Terms of Service and YouTube Terms of Service). You may disconnect at any time.
7. Disclaimer of warranties
7.1 THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE MAXIMUM EXTENT PERMITTED BY LAW WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND THAT THE PLATFORM WILL BE UNINTERRUPTED, SECURE OR ERROR-FREE. WE DO NOT WARRANT OR GUARANTEE THE CONDUCT, IDENTITY, METRICS, PERFORMANCE, PAYMENT OR DELIVERY OF ANY USER, OR THE OUTCOME OF ANY DEAL.
8. Limitation of liability and indemnity
8.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, SPONSORLY WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL OR BUSINESS, ARISING OUT OF OR RELATING TO THE PLATFORM OR ANY DEAL, WHETHER IN CONTRACT, TORT OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS INCLUDES ANY LOSS ARISING FROM A BRAND’S NON-PAYMENT, A CREATOR’S NON-DELIVERY OR DEFECTIVE DELIVERY, OR ANY DISPUTE BETWEEN USERS.
8.2 TO THE MAXIMUM EXTENT PERMITTED BY LAW, SPONSORLY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE PLATFORM OR A DEAL IS LIMITED TO THE TOTAL SERVICE FEES ACTUALLY RECEIVED BY SPONSORLY FROM YOU IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. SPONSORLY IS NOT LIABLE FOR THE PRINCIPAL OR FOR ANY AMOUNT OWED BETWEEN USERS, AS THE PRINCIPAL NEVER PASSES THROUGH SPONSORLY.
8.3 Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law (such as liability for death or personal injury caused by negligence, or for fraud).
8.4 You agree to indemnify and hold harmless Sponsorly and its officers, directors, employees and agents from any claim, loss, liability, damage, cost or expense (including reasonable legal fees) arising from your use of the Platform, your content, your deals, your breach of these Terms or applicable law, or your tax obligations.
9. Suspension and termination
9.1 You may stop using the Platform at any time. We may suspend or terminate your access, with or without notice, if we reasonably believe you have breached these Terms or applicable law, pose a security, legal or reputational risk, or engage in fraud or abuse. Sections that by their nature should survive termination (including payment, tax, disclaimers, liability, indemnity and governing law) survive.
10. Apple App Store - additional terms
10.1 These Terms are between you and Sponsorly only, not with Apple, and Apple is not responsible for the application or its content. Apple has no obligation to furnish any maintenance or support for the application.
10.2 To the maximum extent permitted by law, Apple has no warranty obligation with respect to the application, and any claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be Sponsorly’s responsibility.
10.3 Apple is not responsible for addressing any claims by you or any third party relating to the application or your possession and use of it, including product-liability claims, any claim that the application fails to conform to any legal or regulatory requirement, and claims arising under consumer-protection, privacy or similar legislation.
10.4 In the event of any third-party claim that the application or your possession and use of it infringes that third party’s intellectual-property rights, Sponsorly, not Apple, is responsible for the investigation, defence, settlement and discharge of any such claim.
10.5 You represent that you are not located in a country subject to a US Government embargo or designated as “terrorist-supporting”, and that you are not on any US Government list of prohibited or restricted parties.
10.6 Apple and Apple’s subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, will have the right to enforce these Terms against you as a third-party beneficiary.
10.7 The goods and services paid for through the Platform are supplied and consumed in the real world outside the application, and payments between brands and creators (and Sponsorly’s Service Fee) are made through Stripe rather than Apple’s in-app purchase, as permitted by the App Store Review Guidelines for physical goods and services and for business-to-business services (see also clause 3.7).
11. Changes to these Terms
11.1 We may update these Terms from time to time. We will post the updated version with a new “Last updated” date and, where the change is material, provide reasonable notice. Your continued use after the effective date constitutes acceptance.
12. Governing law and disputes
12.1 These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction, except where mandatory local law in your country of residence provides otherwise. If any provision is held unenforceable, the remaining provisions remain in effect.
13. Contact
13.1 Questions about these Terms: hello@sponsorly.com.
14. Definitions
“Platform” - the Sponsorly website and mobile applications and the services we provide through them. “Deal” - a sponsorship arrangement between a brand and a creator made or managed via the Platform. “Principal” - the deal amount payable by a brand to a creator, which settles directly to the creator and is never held by Sponsorly. “Service Fee” - the fee Sponsorly charges for use of the Platform. “User” - any brand, creator or team member using the Platform.